Postcards are perfect marketing tools for reaching your customers in a personal and focused manner while staying cost effective within the means of your marketing budget. They’re fantastic for publicizing discounts and reaching audiences on a local and regional scale.
Catalogs are still an effective marketing tool, even in today’s growing digital marketplace. Catalogs also have many applications beyond the most common use of mail order. This guide will discuss some of the benefits to using catalogs as part of a marketing strategy.
Print is not just surviving, it’s thriving You may think that the effectiveness of print marketing has diminished due to the widespread popularity of digital marketing channels, but think again. Consumers are constantly bombarded with digital marketing, so much that they start to become blinded by the constant onslaught of web advertisements, and never-ending emails.
In recent years the catalog has been making a comeback. With the ever growing array of digital marketing that consumers are subverted to on a daily basis and the inescapable allure of device screens, engaging with a brand through a tactile medium like a catalog is a refreshing escape from onscreen time.
While it may seem to be a tremendous task at first, the process of planning, designing, ordering, printing and mailing a catalog is not as difficult as it seems. Thanks to the innovations and capabilities of some web-to-print printers, the difficulty of at least three of those steps have decreased tremendously, giving customers the chance […]
Whether you’re using it for a menu, pricing list or program, the half-fold brochure is a convenient way to display lists of information that have slightly more detail than a tri-fold brochure. Typically, a half-fold brochure will be on 8.5” x 11” paper, but you can also choose 8.5” x 14”, 11” x 17”, or 11″ […]
As states set timelines for lifting COVID-19 stay-at-home orders, struggling businesses across America breathe a sigh of relief at the welcome respite. Many brick-and-mortar establishments had to shift their operations or were shut down entirely for a month or more, and the road to normalcy will be both long and potentially difficult.
In today’s ever-changing world, businesses are becoming more advanced every day. It is pivotal for companies to stay ahead of their competition. This can be done through how they market their brand.
Creating a presentable catalog may seem overwhelming and costly, but it doesn’t have to be as challenging or expensive as you may think. Catalogs help drive your sales and increase awareness about your product, services or information that you want to share, so you want it to be as effective as possible while also not […]
When considering marketing materials for your organization, you’ll likely see the term “web-to-print” or “web2print”. But what exactly does that mean? Web-to-print companies provide online tools for creating consistent printing jobs throughout your organization.