Creating a presentable catalog may seem overwhelming and costly, but it doesn’t have to be as challenging or expensive as you may think. Catalogs help drive your sales and increase awareness about your product, services or information that you want to share, so you want it to be as effective as possible while also not breaking the bank.
We have put together some tips on creating, printing and distributing, so that you send out stunning catalogs, without spending a fortune.
What is it that you want your catalog to do? Figuring out the purpose of your catalog is the first step in the planning process. Do you want to inform your readers or advertise your products? Once you have determined your marketing goal, you can then decide what products you want to highlight or which services you want your readers to be more aware of. This will help you with your writing, with choosing the order your images will be seen, and the overall design process.
After determining the purpose, you want to choose the type. There are many different types of catalogs, including informational, promotional, and service listings. Informational Catalogs are mostly text and educate or inform your reader; Promotional Catalogs tend to have more images than hold items offered by your company, while Service Listing Catalogs list all the products and services provided by your business.
How you want people to get your catalog is something you need to think about from the start. Will they get it mailed to their house, pick it up at your location, or grab it at a tradeshow or event?
Your choice affects what goes into the catalog. If they are grabbing one at your store, then they are already aware of your company, so the contents can focus on other things. If you are distributing them on a mailing route, there may be people who have never heard of your business.
The strategizing process for your catalog is probably the lengthiest step, but it’s crucial to plan and brainstorm so that when you are ready to execute, it will be a breeze.
Creating a presentable catalog requires a lot of strategizing and takes a lot of thought to write something unique. The design of your catalog will show off your work, so you want it to be appealing to your viewer.
Choosing your typeface
Choosing a typeface that fits your style may be tricky since there are so many out there. Helvetica and Times New Roman are ubiquitous, proven typefaces for print marketing, but are they right for you? Depending on your audience, you may consider looking at other styles. For example, if your target audience is children, a Futura font gives a header a cutesy touch while if you are reaching out to athletes, an Impact font is sure to, well, make an impact.
It is imperative to make sure your typeface is consistent throughout your design. If you use a serif type on one page and san serif on another, your design won’t flow cohesively.