Make a Half-Fold Brochure (Designs & Templates)

Whether you’re using it for a menu, pricing list or program, the half-fold brochure is a convenient way to display lists of information that have slightly more detail than a tri-fold brochure. Typically, a half-fold brochure will be on 8.5” x 11” paper, but you can also choose 8.5” x 14”, 11” x 17”, or 11″ x 25.5″ formats. The larger paper size options would be ideal for displaying a spread of information such as a menu, whether it be for a restaurant or other commercial service menu list.

What is a Half-Fold Brochure?

  • An extremely versatile print medium that consists of a printed page of any size folded in half.
  • Half-fold brochures maximize the the real estate for brand messaging on a single sheet of paper by simply folding it in half.
  • Half-fold brochures transform what would otherwise be seen as just a plain printed piece of paper into a more immersive, experiential and dynamic printed medium.

The larger the paper, the more space you’ll have for getting detailed with your response. If you’ve got longer descriptions to elaborate upon the details of your services or menu items, you’ll most likely want to go with the 8.5” x 14” or 11” x 17” paper sizes. This will allow you to include more information in a legible font size so that you don’t have to use smaller sizes to cram as much information into the smaller formats as possible.

Who prints half-fold brochures?

Half-fold brochures are printed by a wide variety of industries due to its versatility as a printed medium. Some of the major industries that make use of the half-fold brochure are…

  • The foodservice industry – single-use takeout menus or even in-restaurant multi-use menus (when using special coatings to make the sheet more durable)
  • Nonprofit organizations and charities – half-fold brochures present a wonderful alternative to the standard tri-fold brochure that can help by presenting information in a slightly more formal style.
  • Educational resource providers – from preschools and daycares to universities and research institutes, the half-fold brochure can be found in use at all levels in educational organizations.
  • Business Service Providers – businesses that make money providing services to other businesses can easily utilize a half-fold brochure in any of their marketing efforts to maximize budgets and reduce spend elsewhere on less fruitful digital marketing means.

How much does it cost to print a half-fold brochure?

half-fold brochures can cost as little as $37.29 if you’re getting 50 up to $332.05 for quantities of 10,000 and beyond. Ultimately the cost will depend upon what size half-fold brochure you choose and the quantity. As you reach higher and higher quantities, a combination of offset printing and bulk purchasing makes it so the per-brochure cost of your order will decrease significantly.

Getting started on your design

When you start out with your design, it’s important to first know what information you will be including as the content for your final design.

Whether it’s a listing of food items offered by your restaurant, a program of events for a given event or a listing of services offered by your cleaning service, it’s important to ensure that you have the entire list complete before beginning to lay out your information in a design for a half-fold brochure.

The information you include in your brochure is ultimately the star of the brochure, not any of the picture elements that may accompany it, so it’s essential you have this information in a completed written format before beginning this design.