Types of Brochure Printing and How to Choose the Right One

Brochures are one of the most cost-effective, versatile, and successful ways of spreading your message. They provide your audience with an interactive material to engage with compared to other print marketing materials, like flyers and posters which lack a brochures 3D component.

What makes brochures so unique compared to other marketing materials, is the numerous folding options to choose from. Whether your brochure is informational or promotional, smaller in scale or larger, there are endless variations of options to accommodate your marketing needs.

However, with so many options, it is challenging to choose the best folded brochure method for you. That is why we have compiled some of the most popular types of brochures so you can have a better understanding on which one you should apply to your brochure marketing.

The Half Fold

A half-fold brochure, also known as a bi-fold brochure, is a single, any size piece of paper folded in half, creating two, double-sided separate panels. This type of fold gives your brochure a folder or booklet appearance.

Dividing the brochure into two separate panels, creates two interior and exterior panels great for highlighting different key components about your business. Because of the one-fold, half-fold brochures are great for telling a detailed story due to the two large panels it provides.

The Z Fold

The z-fold brochure or accordion fold is an extremely popular form of brochure. This type of brochure is folded into three double-sided panels which is folded to mimic the shape of an accordion.

A unique and common style for the z fold is to cut the top of the sheet to create a die-cut fold. This is where the front panel is smaller than the other, making the other two panels visible from the front when the brochure is folded shut. Because this type of brochure divides information into three double-sided sections, this design effectively creates six separate compartments that when unfolded, reveals a unified double-sided page. This is perfect for information to run from one page to the next in a smooth manner including travel brochures, instructional content, or event schedules.