Using a Brand Portal for Consistent Brand Delivery

In today’s ever-changing world, businesses are becoming more advanced every day. It is pivotal for companies to stay ahead of their competition. This can be done through how they market their brand.

To become successful, organizations must practice the best marketing techniques. In doing so, they will develop a strong brand identity.

Recently, there have been tools developed to make it easier to have better marketing. These tools were developed in the late ’90s as e-commerce became more popular.

What is a “brand portal?”

There are many terms for these marketing tools. Terms like “web-to-print portal,” “brand portal,” and “marketing portal,” are just a few. Portals are a convenient and effortless way to keep track of the items you order most.

A marketing portal helps your brand keep orders across the organization consistent. Visual consistency is key for printed products that will represent your brand publicly. Having a portal allows you to store all your branded content in one place.

Conquest Graphics marketing portals provide a unique solution since they are built in-house. Each portal we produce is designed to meet all the specific marketing needs of a client. This empowers each brand to have control in customizable ways. Other portal providers simply can not provide this custom tailored experience.

Unlike other portal providers, we allow you to add an unlimited number of products. All your products can then be managed by your business leaders through the portal.

Our portals can handle all types of marketing essentials such as:

  • Printed materials
  • Direct mail
  • Logos and digital (downloadable) assets
  • Promotional products
  • and much more (we even allow you to access tracking information on your inventory)

Manage digital assets with ease

Our portals also make it easier for you to manage digital assets for your brand. Digital assets like logo files, web graphics and even social media posts can be on your portal. This can ensure your brand voice is across all fronts.

Now that you know a little more about our portals, you may be wondering, “Why is this an important tool for my brand?” The answer is simple.

Brand consistency. Our portals are important because they ensure every order meets your visual standards. Since we are familiar with your brand guidelines, we will make sure of it. This guarantees consistent visual branding. It also makes placing orders an easy and consistent experience.